Adobe Spark Post
Adobe Spark Post is a mobile and desktop application that allows users to create impactful social graphics to build their brands and visualize their unique voices, no previous design experience or expensive bundle of software required.
I was a visual designer on the team for a year and a half and was responsible for the creation of thousands of front end designs. While there I contributed to the elevation, enhancement, and accessibility of the product.
In my time at Spark the number of pieces of content being created expanded three-fold, we expanded into international markets and a paid subscription model. We introduced and integrated new design features and components to broaden our foundation of stellar machine learning, and built innovative campaigns and partnerships with the intent to foster a robust and burgeoning design community.
Marketing / User Experiance / SEO Strategy / Information Architecture / Design Management
2018 – 2020
Activations That Spark
Adobe Spark had the unique advantage of being a new product within the umbrella of the Adobe family of software, which gave us the advantage of exposure and championing from our parent company. This allowed for more experimental methods in marketing to expand our user base.
I took part in a variety of exciting activations and events in partnership with influencers, music labels and digital campaigns such as The Billie Eilish Experience, an interactive art installation for her debut album release, Max, Adobe’s annual creative conference, The Webby Awards, and various other campaigns. Some of the most rewarding consistent content I got to create shone light on important social activism movements and dates of recognition.
All of these various projects expanded my knowledge on driving different audiences and fanbases to our product while ideating what messaging and visual prompts would encourage users to share their own stories.
360 Branding from Pixel to Paper
An exciting part of my day to day tasks was capturing the look and tone of multiple types of businesses and brands, as a content designer on a small team we were responsible for creating all of types marketing collateral that could easily be incorporated into social channels, e-commerce, educational materials, traditional branding communication formats such as business cards and brochures – pretty much any stream you could think of.
This involved heavy research into design and content trends for each particular use case to ensure the work we put forward was clean, modern, and simple for our user base to adapt and utilize. I sought to bring designs into the app that were knowledgeable of their user base and intentional in their messaging as much as they were beautiful and functional.
Engaging Entry Points
In our overall goals to increase the number of monthly active users, gross new subscribers and conversion of free users into paid ones, initiatives to think outside of the box to highlight our content and introduce new features were encouraged for the whole design team, in my time at Spark we introduced animated templates, ingredient packs, giphy and video integration, premium fonts and co-working tools.
Internally, our content management system went under re-development. This was integral to our organization of thousands of templates and management of a meta-data strategy that would help us scale through SEO.
As a content designer working in the product daily I aided in the conversation around what these initiatives would look like and how they were accessible within the app and backend, as well as brainstormed engaging content throughout our social channels to let users know we were listening to their needs and striving to expand their creative tool box.